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Interview: Radians, Inc. – A Leader in Personal Protective Equipment

October 28, 2014, Posted in News

By Steve Gramins, October 22, 2014

A successful day at the range or in the field is a combination of several key factors working hand in hand: a well-maintained firearm, quality ammunition, and – perhaps, most importantly for personal safety – top-notch ear and eye protection. Memphis-based Radians, Inc., has been protecting shooters and hunters with innovative safety eyewear and hearing protection for seventeen years.

Grand View Outdoors sat down with Joe Smith, Vice President of Radians, to find out more about one of the leaders in personal protective equipment.

Grand View Outdoors:How and when did Radians get its start? 

Radians, Inc.: Radians was founded in 1997 basically on the introduction of one product, the AV, a combination hearing (Audio) and eyewear (Visual) protection product. Our focus in 1997 was Safety Eyewear and Hearing Protection in the Sporting Goods channel.  Seventeen years later, we have a comprehensive line of quality products for the Sporting Goods channel that includes premium Crossfire by Radians eyewear, electronic and passive earmuffs, disposable hearing protection, high-visibility apparel, and performance gloves. We have partnered with Remington, Bone Collector, and Smith & Wesson to provide our customers with a variety of PPE products that meet the functional and style demands of the marketplace.

GVO:Describe the particulars of your business – the services/products you offer, your typical customer, etc. 

RI: Radians offers a comprehensive line of PPE products for the Sporting Goods Industry including ANSI Z87 eyewear, electronic, passive, and disposable hearing protection, gloves, and RadWear high visibility apparel. Our products are sold through authorized distributors and can be found in major retail stores that serve the hunting, shooting, and sport enthusiast. Our end users include hunters, shooters, public safety professionals, law enforcement and first responders, and sport enthusiasts. We also have several products geared towards youth and female shooters, such as our Youth Combo Kit and pink ProAmp electronic earmuff and Pink Performance Shooting Gloves.

GVO: When and how did Radians become involved in the hunting and shooting sports? 

RI: After the introduction of the AV in 1997, Radians became more involved in the Sporting Goods industry by listening to our customers and end-users and developing a comprehensive product assortment for hunters and shooters. Radians expanded its team by adding experienced professionals that have a passion for and are active in the Shooting Sports. With this expertise, Radians was able to introduce new products, such as custom-molded earplugs and electronic hearing protection. The success of these new products paved the way for more growth and more new products.

GVO:Describe several keys to the success and longevity of your business.

RI: Several key factors have contributed to Radians’ success and longevity. We listen to end-users, respond to market demands, and offer customer-specific solutions. We offer JIT shipments to meet the logistical demands of the sporting goods and fast-paced public safety markets – order by 3 p.m. and your in-stock item ships the same day via UPS Ground. We also offer low $250 minimum retail orders with free freight and custom imprinting with fast 7-day turnaround times. We seek continuous improvement, such as our recent NVLAP Accreditation to test and certify hearing protective devices (NVLAP Lab # 500090-0).  Plus we test our products to meet or exceed standards including ANSI Z87.1+, VO Ballistics (0.15 caliber), CSA Z94.3-1992, ASTM1506, etc. All of our products are manufactured in ISO certified facilities.

GVO: How do you work at growing your customer base? 

RI: We participate in over 15 Sporting Goods trade shows, including SHOT Show, NASGW, Distributor Shows, Buying Group Shows and more. We have a grass-roots marketing movement where we participate in shooting competitions and charity donations, such as our recent donation to the Ronald McDonald House for their Kids & Clays Foundation fundraiser. We engage in social media, email marketing, and some digital and print advertising.  Again, we listen to our customers and end-users and develop new and innovative products that appeal to our growing customer base. 

GVO: Tell us about new and exciting products for outdoor enthusiasts from Radians this year. 

RI: Outdoor enthusiasts have gravitated toward our new retail line of premium Crossfire eyewear. This protective ANSI Z87 eyewear offers protection and style in a variety of sleek designs and lens choices. We have also introduced tactical products, such as performance gloves with floating knuckle guards and VO Ballistic eyewear, for law enforcement and military. We recently redesigned some of our Remington styles and just launched a line of cooling products called Arctic Skull that includes a cooling towel, headband, and head shade.


Radians Line of Mossy Oak® Safety Products Provide Camouflage & Protection

June 11, 2012, Posted in News


– If a sponsor at The Hunger Games had sent a Radians® Hunter’s Ears™ electronic camouflage earmuff to Katniss Everdeen, she may have avoided partial deafness after the mine explosion while still being able to hear any tributes sneaking up on her.  In light of the recent fanfare associated with The Hunger Games, Radians® is proud to offer an extensive line of camouflage Mossy Oak® safety products for hunting that provides both concealment and protection for the outdoor enthusiast.

Respectful of fashion trends and passionate about safety equipment, Radians Mossy Oak-licensed patterns provide camouflage style and high-tech features to protect hearing and vision.

High-Tech Hearing Protection

By combining electronic amplification and automatic compression technology, Radians Hunter’s Ears™ have revolutionized hearing protection for the sports enthusiast. The main benefit of an electronic earmuff, such as Radians Hunter’s Ears™, is the enhancement of outdoor sounds while providing concealment, warmth, comfort, and ear protection from muzzle blast sounds.
The electronic sound amplification earmuff with 2 independent high frequency directional microphones enhances the surrounding sounds, thereby providing an environment where users can hear range commands and game, as well as their hunting partners. The compression technology automatically compresses harmful impulse noise to a safer range below 85dB without clipping or cutting. The camouflage Mossy Oak pattern offers concealment, something else that is very important as witnessed in The Hunger Games.

A Mossy Oak-patterned earmuff called the Low Set Camo is available from the Radians passive hearing collection. Its adjustable CoolMax® headband offers a comfortable, tight fit, which is important in blocking out harmful noise in passive hearing protection.

Vision Protection

Radians also has Mossy Oak camouflage patterns available in its arsenal of vision protection.  A variety of formats are available:


Safety, including hearing and eye protection, is an important concept to teach our youth, especially when it comes to the world of hunting and shooting. Radians designed the Journey Jr.™ in Mossy Oak® Break-Up® camo shooting glasses specifically for younger shooting and hunting enthusiasts.

Specialty Eyewear

Radians Mossy Oak Polarized Cobalt safety glasses provide a quality polarized lens. This specialty lens eliminates reflective glare that directly hits the lens and also a portion that hits at other angles.  Eliminating reflective glare reduces eyestrain, allowing a crisp view of the surroundings in richer colors. For those around water, it eliminates reflection and allows viewing below the water’s surface.

Hunter’s Kit™

The Mossy Oak® Break-Up® Hunter’s Kit by Radians provides the combination of eyeware and hearing protection in one convenient kit. The Journey™ shooting glass with a full wraparound frame, 4-position telescoping temple, is available with a Cease Fire™ earplug or a pair of tan Custom Molded Earplugs.

Mossy Oak® Break-Up® patterns are available through a full line of Radians® Electronic and Passive Products.  For more information, contact a sales representative at 1.877.723.4267 or visit

Radians® is a Memphis, TN, based manufacturer of quality safety glasses, hearing protection, performance gloves, high visibility clothing and footwear products. Radians has partnered with highly respected companies including DEWALT, Black & Decker, Mossy Oak, and Remington to provide high performance personal protection products. The company has additional facilities in Reno, Nevada; Dallas, Texas; and Belmont, Michigan.

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